Marketing human resources in new Europe

Date of publication: June 15, 1993

Author: Hedi Vecsei

Abstract:

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example, describing the economic frame conditions, explaining the search and selection criteria for adequate local candidates for management positions as well as describing the legal frame work in which Western companies active in Hungary presently have to operate. Because of its importance to Western companies one special chapter is devoted to an analysis of the advantages and disadvantages of using expatriates or repatriates, as Western companies built up their operations in New Europe.

Hedi Vecsei

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