Resources Library by ANA

Patient insights

In a survey among 500 chronically ill patients in Germany, three heterogeneous clusters could be identified: the actively informed; the uninformed disciples; the critical deciders.The three clusters significantly differ with regard to their coping...

Catalogue: Global Healthcare 2006

Authors: Joachim Scholz-Ligma, Nicole Weber

Company: Produkt + Markt GmbH & Co. KG

February 6, 2006

Hand held devices

For many reasons hospitals have access restrictions that limit market research and data collection.This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for...

Catalogue: Global Healthcare 2006

Authors: Daniela Dening, Carlos Eduardo Reis

February 6, 2006

Regaining consumer trust

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build...

Catalogue: Global Healthcare 2006

Authors: Luc Rens, Alastair Bruce

February 6, 2006

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006

Author: Bob Leitman

February 6, 2006

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006

Author: Alan Branthwaite

February 6, 2006

Beyond the patient

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.Taking chronic back pain as an example condition, this paper describes how a holistic approach to research,...

Catalogue: Global Healthcare 2006

Author: Tom Atkinson

Company: Insight Research Group Ltd.

February 6, 2006

Changes in patient behavior in seeking medical help

As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry.Obviously, the implication of the changes would be profound...

Catalogue: Global Healthcare 2006

Author: Hongfei Zhang

February 6, 2006

Transforming research execution

This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Catalogue: Global Healthcare 2006

Author: Siraj Dhanani

February 6, 2006

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2006