What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment?we?ve all felt the ripple effects of Covid-19.These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.What's in it for me?In this discussion, we will explore:How the pandemic has changed the ways that our clients deal with research and insightsHow the relationship between brands and consumers evolvedThe importance, and difficulty, of sharing information across teams that haven?t been traditionally alignedWho is this for?All those interested in understanding the new role for the insights industry and how it is continuing to evolve
What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is the focus of this session, and it involves customisation and integration of the ?buy? option with proprietary and 3rd party systems.In the current age, the seamless interconnectivity of systems is driving many significant changes within the business. As companies move towards Digital Transformation, they expect data covering all sorts of aspects of the business to flow seamlessly and effortlessly. Furthermore, they expect that data to be available in a convenient, updated, and usable manner to those who need it in near real-time.Integrating these can provide a solution customised to your organisation?s processes and points of view. Furthermore, it allows for workflows consisting of proprietary and 3rd party platforms to be tailored to support those processes. This hybrid approach, which we call binding, enables organisations to deploy customised solutions with the benefits of off-the-shelf products.What's in it for me?This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes. We will outline the advantages for both respondent and researcher and touch upon some of the challenges and pitfalls to consider.Questions to consider when thinking about transforming the technology to support your Insights activitiesPros and Cons of Build vs Buy decisionsHow a hybrid approach can help you get a customized solution with flexible commercial productsReview examples for market research companies, enterprise insight departments, and call center quality management
What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.What's in it for me?Join us for a complimentary webinar as we share insights from Wall Street Journal bestseller Brand Hacks. We will take you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers? everyday lives. Most importantly, we will share simple brand hacks you can implement to create and grow brands that deliver meaning even with a limited budget.Who is this for?This presentation is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research technology) hold the potential to change all that.What's in it for me?Join us for a complimentary webinar with two industry experts who present new tech-driven ?continuous discovery? approaches ? making ongoing research programs faster, better, more integrated, and more insightful. They will share:How to turn one-shot projects into elements of continuous research programsTips for building hyper-engaged online communitiesStrategies for getting actionable insights fasterApproaches to combining multiple research/analysis tools into a comprehensive and collaborative insights platformThey will also present a company case study using restech-driven continuous discovery to collect insights 200% faster while increasing community engagement by 55%.Who is this for?All those interested in ResTech and how it can change your own approach to research
What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and experiences for the consumers. With a strong foothold in the digital arena, the Asia Pacific market has time and time again pushed new boundaries, and with it, consumer trends are finding their way into the digital. Tune in to hear top experts, Sanchita Ray (Lazada Group), Natnicha Bhumaratana (Charoen Pokphand Foods), Anindita Mitra (Danone) and Dobrinka Vicentijevic (EyeSee) discuss how digital is a powerful tool when navigating new consumer needs and trends in the shifting landscape.What's in it for me?Join the panel to learn:How brands can promote sustainability and empower consumers in the digital arenaWhich innovations are elevating the online consumer experience ? and howHow the digital is transforming the quality of consumer insights for goodWho is this for?All those interested in understanding how to build and grow their market in Asia
What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of making research better, faster, and cheaper ? but it also creates new vulnerabilities in terms of security, privacy, and fraud.What's in it for me?This webinar will feature two leading experts about the new wave of data quality solutions, and they?ll share:Practical strategies: Techniques and tips for increasing participant engagement and maximising data qualityInsights from research on research: Key takeaways from a meta-analysis of major studies about research qualityFraud detection approaches New developments in the art and science of detecting fraud in online surveys. All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.Who is this for?All those interested in the future of ResTech - it's challenges and opportunities.
What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an adequate way to collect the level of insights they needed, WGU began searching for a new research approach that would better fit into the busy lives of their students and alumni and better align with the online experience their University provides.After evaluating a variety of online qualitative research tools, Recollective was selected based on the wide variety of Task Types, the flexibility in programming, and the data analysis tools available within the platform that were not available on the other comparable platforms they were considering. This ultimately led them to better connect with their students and uncover richer insights.What's in it for me?Join us during this session to learn more about:WGU?s process in determining which type of research approach was the right fit for themWhy WGU chose Recollective as their new tool for online researchHow this new research method better aligned with the University?s flexible learning environmentThe challenges WGU encountered when transitioning their offline research to online and how they overcame them.How insights gathered impacted University initiatives moving forwardHow using an online qualitative tool, like Recollective, can help you as a researcher reimagine your approach to research. Who is this for?Everyone and anyone looking to approach their research differently have questions about transitioning their offline research online or is looking to learn from the experience of others.
What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less. In this session, Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research. This session will also share details around Mars? robust testing methodologies that helped facilitate this process. The team will then deep dive into some of the great new features, including exciting new integrations with top research partners and products, as this initiative and partnership continue to evolve in 2022 and beyond. They?ll also look beyond the platform, considering imperatives for change management and user adoption across all functions. Finally, the team will present some best-practice ways of working that continue to aid in their long-term, successful insights management strategy. What's in it for me?A first-hand account of the Mars insights management journey and how they approach ?Zero Waste Research.?Learn how to combine technology and effective partnerships to supercharge insights managementWalkthrough of the various methodologies and processes that made this a successA deeper understanding of how to integrate to research partners, vendors and tools streamline insights and knowledge managementTips and tricks for change management and integrating new ways of working for successLive Q&A with industry-leading insights experts Who is this for?This session is a must-see for any enterprise insights professionals and management interested in taking their insights teams to the next level. This session also has broader takeaways for various business functions and is open to anyone looking to gain a deeper understanding of how proper insight management can lead to greater innovation and growth throughout your organisation.
What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities. What's in it for me?Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: ?PepsiCo?s Quest to Democratize Knowledge.? They will walk us through their first-hand experience on how to effectively tackle adoption. They?ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together. You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption. Who is this for?All those interested in how to drive technical adoption across an organization
What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it for me?Strategies for launching, scaling and sustaining a successful research businessTips, tricks, and proven strategies for accelerating growth from $0 to $30M and beyond.Secrets of successful exits Who is this for?All those interested in being successful entrepreneurs!This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric vehicle and how much to spend on it. The challenging times we're in have constrained some of the choices that people make, but it is even more crucial that companies understand what matters most to people and what trade-offs they are willing to make.At Strategy Analytics, we have been helping Fortune 500 companies understand these trade-offs. With thousands of research studies carried out worldwide across a broad range of industries, we have developed and innovated on analytical techniques that prioritize consumer needs, pain points, new ideas, product features, or even specific elements of a product positioning or messaging initiative. This insight has guided the development and marketing of winning and compelling products you now see in the market.What's in it for me?The art and science behind MaxDiff: Best practices in designing MaxDiffThe "so what?" and ?what now?": Interpreting and presenting MaxDiff resultsInnovation beyond prioritization: Leveraging MaxDiff to create targets and product portfolio opportunitiesB2B and B2C case studies: Practical applications of MaxDiff analysis in business decision makingWho is this for?Product Marketing, Product Development, UX, Marketing Communications, Marketing Managers, HW and SW Designers, Insights Managers, and Market Researchers whose role requires an understanding of end-users needs to create and market new products and experiences.Suggested level of expertiseThis masterclass is well-suited for those who have conducted research that used MaxDiff and would like to learn more about how to further leverage it for product development and marketing. This class also provides an excellent introduction to those who may have a basic understanding of MaxDiff and desire to put end-users at the centre of business planning and decision making.
What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your stakeholders needs and objectives. Jobs To Be Done can help your insights team and stakeholders be clearer about what you want to get from the data, allowing you to build projects that will have a positive impact on your business. What's in it for me?In a world where insights teams often struggle to live up to unclear expectations, David will draw on practical examples from working with pop stars, power brands and presidents to give you the secret to success. Who is this for?You'll leave inspired by the theory and empowered with practical templates to help you get started. Your stakeholders won't know what hit them