Resources Library by ANA

In the backstage of the TV audience

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR - Public and TV Programme Relation Rate - shows the way to understand how people watch TV, and their feelings and behavior...

Catalogue: Latin America 2003

Authors: Fábio Mariano, Elenice Rampazzo, Paolo Fiasco

May 4, 2003

From 'report card' to true consumer insight

This paper describes the evolution of Ford's Dealer Customer Satisfaction Program in Mexico. It begins with a brief review of the significance of customer satisfaction programs for owner loyalty, return on investment (ROI), and increased market...

Catalogue: Latin America 2003

Authors: Michael Francesco Alioto, Carol Culebro Stewart

Company: RDA Group, INC

May 4, 2003

Penitentiary population in the state of Sao Paulo

The project reported in this paper addresses the drama experienced by a population carved from a fierce process of social exclusion and strives for understanding the individual nature of this populace. Likewise, it provides those responsible for...

Catalogue: Latin America 2003

Authors: Rosa L. Moyses, Vania Bartalini, Raul França Filho, Luis Pilli

Company: LARC Pesquisa de Marketing

May 4, 2003

Recognizing the consumer power in the cable TV market in Brazil!

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003

Authors: Bárbara Corrales, Simone Felisardo

Company: EP - Escritório de Pesquisa Eugênia Paesani

May 4, 2003

See your target audiences in 3D

The public objective analysis cannot be independent of the relationship that exists between the brand and the consumers of the category. To manage our communication strategy properly it is necessary to keep in mind three key dimensions analysed in...

Catalogue: Latin America 2003

Author: Macarena Estévez

Company: MindShare

May 4, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

From the pyramid to moebius (Spanish)

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

How an external audit can assist an industry in establishing the credibility of a rating service

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

May 4, 2003

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003