Resources Library by ANA

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David J. Leroy

June 9, 2002

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Marion Appel, Marjan Hammersma

Company: GfK

June 9, 2002

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 9, 2002

Research World (June 2002)

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a...

Catalogue: Research World 2002

Author: ESOMAR B.V.

June 1, 2002

Research World (May 2002)

The boosting effect of international co-ordination on research.

Catalogue: Research World 2002

Author: ESOMAR B.V.

May 15, 2002

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002

Authors: Paulo Luís Gomes Alves, Silvia Aquino

May 12, 2002

Internet users in Argentina, Brazil and Mexico

This paper provides a better understanding of the Latin American Internet market. The relationship between users and Internet in Argentina, Brazil and Mexico has much to do with local culture and habits. Therefore, to attain an in-depth understanding...

Catalogue: Latin America 2002

Authors: Nora D'Alessio, Carola Pradás

May 12, 2002

The effect of the Internet on convenience goods

This paper describes the main purposes of a convenience goods website. The use of the website in the development of the product's image, constructing stronger trademarks with deeper meanings, is analyzed. Furthermore, several applications of websites...

Catalogue: Latin America 2002

Authors: Cristóbal Fernández, Claudio Aqueveque

May 12, 2002

Establishing the value of a brand

This paper provides a brief overview on the importance of brand valuations and on the nature of brands in terms of their valuation capabilities. It describes the main methodologies available and the key steps to follow in order to adequately valuate...

Catalogue: Latin America 2002

Author: Jorge García-González

May 12, 2002