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Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992
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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/difficult-to-measure-targets


Research papers

Marketing product quality with country labels- The key to success or a risky adventure

This paper describes the results of a study about the "Made in ..." phenomenon, conducted in Japan, the United States, France, Germany, Italy and the UK. The first section summarizes the position of country labels in times of increasing international...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Rudolf Leibiger
Company: GfK
June 15, 1992
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Citation

Leibiger, R. (1992a, June 15). Marketing product quality with country labels- The key to success or a risky adventure. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/marketing-product-quality-with-country-labels--the-key-to-success-or-a-risky-adventure


Research papers

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Juan A. Giner
June 15, 1992
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Citation

Giner, J. A. (1992a, June 15). The screen paper. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-screen-paper


Research papers

The use of conjoint analysis in determining financial services pricing

Credit Communal de Belgique, like most of the Belgian banks has decided to rise the pricing of its transfering products through an appropriate pricing of its services to its retail customers. Before introducing this pricing, it was important to...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Marc Vandercammen
June 15, 1992
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Citation

Vandercammen, M. (1992a, June 15). The use of conjoint analysis in determining financial services pricing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-determining-financial-services-pricing


Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992
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Citation

Fraisse, E. (1992a, June 15). Teletypes’. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/teletypes-


Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research papers

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Luis Queirós
June 15, 1992
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Citation

Queirós, L. (1992a, June 15). The media and research scene in Portugal. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-media-and-research-scene-in-portugal


Research papers

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Bruno Colin
Company: RISC S.A.
June 15, 1992
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Citation

Colin, B. (1992a, June 15). How to take strategic options in the car industry for the year 2000. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-to-take-strategic-options-in-the-car-industry-for-the-year-2000