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Research papers

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1990
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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


Research papers

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
June 15, 1990
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Citation

Robinson and So (1990a, June 15). The cultural dimension and qualitative research. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-cultural-dimension-and-qualitative-research


Research papers

The future of the insurance industry in the European internal market

Within the Single European market programme of the Commission the insurance industry, too, is confronted with structural changes within the years to come. As the EEC-Commission intends to open up the market without prior harmonization, every member...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jorg Badenhoop
June 15, 1990
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Citation

Badenhoop, J. (1990a, June 15). The future of the insurance industry in the European internal market. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-future-of-the-insurance-industry-in-the-european-internal-market


Research papers

Brands across boundaries

The paper argues for a new research approach to provide more relevant and actionable information about consumer-brand relationships for those concerned with marketing brands on an international scale in the 1990's, It describes a contemporary vision...

Catalogue: Seminar 1990: Countdown to 1992
Authors: Carol Coutts, Richard Auton
June 15, 1990
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Citation

Coutts and Auton (1990a, June 15). Brands across boundaries. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/brands-across-boundaries


Research papers

Semiotics and its application to international qualitative research: The specificity of the approach

The main purpose of this paper is to demonstrate the efficacy of the "semiotic" approach to qualitative marketing research on an international level. This will be carried out in two phases: Firstly, a theoretical overview in two parts: - On the one...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Odile Solomon
June 15, 1990
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Citation

Solomon, O. (1990a, June 15). Semiotics and its application to international qualitative research: The specificity of the approach. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/semiotics-and-its-application-to-international-qualitative-research-the-specificity-of-the-approach


Research papers

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Benoit Roederer
June 15, 1990
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Citation

Roederer, B. (1990a, June 15). Socio-cultural trends and how they affect the public's reactions to art museums. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/socio-cultural-trends-and-how-they-affect-the-public-s-reactions-to-art-museums


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Cristina Nava
June 15, 1990
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Citation

Nava, C. (1990a, June 15). New language and communication for social advertising. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/new-language-and-communication-for-social-advertising


Research papers

Ernest Dichter

ERNEST DICHTER is the founder and president of Ernest Dichter Associates International, Ltd. He also founded the Institute of Motivational Research and is recognized internationally as the leading exponent and practitioner in this field. He developed...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Ernest Dichter
June 15, 1990
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Citation

Bartos and Dichter (1990a, June 15). Ernest Dichter. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/ernest-dichter