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Research papers

Data management for conceptual design research

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
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Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research


Research papers

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989
Authors: David Cahn, Peter Kochenthal
September 1, 1989
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Citation

Cahn and Kochenthal (1989a, September 01). Cinderella finds her glass slipper. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/cinderella-finds-her-glass-slipper


Research papers

Data management for conceptual design research (German)

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
×

Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research (German). ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research-german-


Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989
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Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/how-to-optimize-product-characteristics-using-computerized-investigation-techniques


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers

The spiral of silence hypothesis

Noelle-Neumann 's Spiral of Silence theory contains a number of hypotheses. For our purpose the following is important: When people believe that their opinions about a certain subject are not shared by a majority in their country they will hesitate...

Catalogue: ESOMAR Congress 1989
Author: Harm't Hart
September 1, 1989
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Citation

Hart, H. (1989a, September 01). The spiral of silence hypothesis. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-spiral-of-silence-hypothesis


Research papers

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989
Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar
Company: IMRB International
September 1, 1989
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Citation

Thadani, Viswanathan and Inamdar (1989a, September 01). Using market research to shape a national health programme for India. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/using-market-research-to-shape-a-national-health-programme-for-india


Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/semiometrics-french-


Research papers
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-