Resources Library by ANA

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

June 15, 1989

A macro-simulation model of the cigarette market (German)

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989

A new approach to the photo-finishing market

A French leader in the retail distribution of upscale photographic equipment retained the MAC Group to help his organization in identifying and implementing a marketing strategy in photo-finishing. Although our client had a strong market share and...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Jean-Francis Harris

June 15, 1989

Juliette in wonderland

Once upon a time, 10 year old Juliette is living in her own Wonderland; there, she is using her mother’s perfume any time she thinks she can get away with it. That isn’t often. Both mother and daughter despair. Juliette usually wears...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Authors: Dydiane Goodman, Harold de Bock

June 15, 1989

Measurement of the temporal aspects of sensory perception

Aroma, taste, texture and thermal or pain sensations elicited by food products show a dynamic change in intensity over time. The process of mastication changes the structure of food and enhances flavour release in the mouth, changes in texture will...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Authors: Pieter H. Punter, Peter E. Roos, Garmt B. Dijksterhuis

June 15, 1989

Eating patterns in the over-60 generation

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Pierre Germain

June 15, 1989

The application of market research to retail merchandising

As the retail trade faces up to the reality and consequences of retail saturation together with an increasingly demanding customer, so it is being forced to understand and react to that consumer. Gone are the days of pile it high, sell it cheap...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Maureen Johnson, Gill Welch

June 15, 1989

Typology of the marketing strategy in the perfume industry (French)

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Alain Charrueau

June 15, 1989

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Klaus Nemetz

Company: IMAS International GmbH

June 15, 1989