Resources Library by ANA

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Ivar Samrén

June 15, 1987

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management

Author: Jean Luis Brousse

June 15, 1987

Radar dynamics

RADAR DYNAMICS is a continuous M.M.I.S. designed to serve the pharmaceutical industry with a continuous flow of information on what takes place in the market and why changes occur. RADAR DYNAMICS is based on continuous collection of quantitative and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Viveka Linde, Hasse Abrahamson

June 15, 1987

Getting the message across

This paper seeks to demonstrate how a programme of research which segments farmers according to their general attitudes and approach to their work can influence the communication strategies employed by manufacturers. Many manufacturers use market...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Peter J. Hayes, Christine Ward

June 15, 1987

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nicos Rossides

Company: MEMRB

June 15, 1987

Television usage in a multi-channel environment

The number of TV channels available in Europe as a whole has grown by more than a third over the last year. Not only are domestic broadcast channels spilling into neighbouring countries, but satellite and cable channels are also expanding their...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd

June 15, 1987

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Michael Svennevig

June 15, 1987

Buyer behaviour and new product development

In this paper I discuss how this traditional process can be fruitfully reversed. We assume some target market share, and use our knowledge of the existing market to predict the new brand's penetration and repeat rates, share of requirements,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Andrew S. C. Ehrenberg

June 15, 1987

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Don Porter, John F. Swift

June 15, 1987