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Research papers

Market researchers in Europe

ESOMAR has carried out a survey of the scope and the organisation of market researchers in Europe. This was not a field survey, which, on grounds of cost, could not be contemplated, but a series of interviews by experts. The experts were ESOMAR's...

Catalogue: The European Marketing Research Review 1972
Author: Werner Wyss
June 15, 1972
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Citation

Wyss, W. (1972a, June 15). Market researchers in Europe. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/market-researchers-in-europe


Research papers

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer? (French). ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-french-


Research papers

A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation

In opening the Seminar on Panels this paper is designed to provide a general view on the types of Panel operations currently in use, and some of the technical considerations on which efficient Panel running depends. It also considers some aspects of...

Catalogue: Seminar 1972: Panels
Author: John Parfitt
June 15, 1972
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Citation

Parfitt, J. (1972a, June 15). A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/a-general-summary-of-the-types-of-panels-in-use-their-common-characteristics-and-some-of-the-technical-considerations-involved-in-their-operation


Research papers

Market research now has to be on a European scale

The need for research in Europe could thus fall into one (or a combination) of the following clearly defined important groups. A. Single country projects in order to establish first of all if there is a potential market in the country and possibly...

Catalogue: The European Marketing Research Review 1972
Author: Nicholas M. Rubashow
June 15, 1972
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Citation

Rubashow, N. M. (1972a, June 15). Market research now has to be on a European scale. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/market-research-now-has-to-be-on-a-european-scale


Research papers

Advertising and promotional policy and research on its effectiveness

This talk is not meant merely for scientific research people, but rather for planners In marketing and in publicity. It shows the development of an advertising and promotional policy for a newspaper and what part market research plays in it. The...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Basilio Riesco
June 15, 1972
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Citation

Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/advertising-and-promotional-policy-and-research-on-its-effectiveness--895


Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972
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Citation

Wertheim, M. E. (1972a, June 15). Assessment of customer profiles, attitudes and opinions. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/assessment-of-customer-profiles-attitudes-and-opinions


Research papers

Classifying consumers in the 1970s

Classification is a core issue in market segmentation. Through the use of relevant criteria, manufacturers are enabled to assess whether or not particular markets are better treated as homogeneous or, rather, as composed of a heterogeneous collection...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. A. Lunn
June 15, 1972
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Citation

Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/classifying-consumers-in-the-1970s


Research papers

Concerning the increasing quantity of data supplied for a market survey

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey


Research papers

Configuration analysis as an instrument for making decisions in marketing (German)

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972
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Citation

Ruczinski, E. M. (1972a, June 15). Configuration analysis as an instrument for making decisions in marketing (German). ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/configuration-analysis-as-an-instrument-for-making-decisions-in-marketing-german-