Abstract:
ESOMAR has carried out a survey of the scope and the organisation of market researchers in Europe. This was not a field survey, which, on grounds of cost, could not be contemplated, but a series of interviews by experts. The experts were ESOMAR's national representatives in 19 European countries.
This could also be of interest:
Research Papers
Market research in Eastern Europe
Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
 
August 1, 1966
Research Papers
Education of market researchers
Catalogue: ESOMAR Congress 1966
Author: A. B. Vos
 
September 1, 1966
Research Papers
Research in Europe 1984
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Dawn Mitchell
Company: Burke, Inc.
June 15, 1984
