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Webinars

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016
Authors: Finn Raben, Jack Miles, Sarah Cunliffe
June 15, 2016
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Citation

Raben, Miles and Cunliffe (2016a, June 15). Future of market research. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/future-of-market-research


Videos

How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
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Citation

Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement


Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Webinars

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016
Author: Holly DeMuro
June 15, 2016
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Citation

DeMuro, H. (2016a, June 15). Reaching millennials. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/reaching-millennials


Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Videos

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
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Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science


Videos

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment
Author: Leendert van Meerem
June 15, 2016
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Citation

van Meerem, L. (2016a, June 15). Measurement and definitions are inseparable. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/measurement-and-definitions-are-inseparable


Videos
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Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/new-visions


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-