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Framing the ROI in media needs

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Gian M. Fulgoni

Abstract:

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Gian M. Fulgoni

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Research Papers

The ROI ratio

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Craig T. Gugel, Cheryl Idell

 

June 9, 2002

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Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-ratio


Research Papers

The ROI imperative

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Bart Moore, Dee Allsop

 

September 19, 2004

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Citation

Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-imperative


Research Papers

Scoring media for ROI potential

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, James Spaeth

 

June 1, 2008

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Citation

Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/scoring-media-for-roi-potential


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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/scoring-media-for-roi-potential