Abstract:
Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.
Date of publication: June 15, 2016
Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
Abstract:
Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.
This is a long description of some author details.
Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-roi-ratio
Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/scoring-media-for-roi-potential
Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-roi-imperative
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-roi-imperative