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How ad Blocking and ad fraud impact measurement

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Augustine Fou

Abstract:

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on the analytics could be entirely wrong. Find out the two main forms of digital ad fraud, how to detect it, and how to correct for it in the data.

Augustine Fou

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Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ad-avoidance