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Videos

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivan Bardarov, Martin Dimov
Company: GemSeek Consulting
November 10, 2019
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Citation

Bardarov and Dimov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/customised-text-analytics-10845


Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019
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Citation

Bellido, A. (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/machine-learning-and-privacy-10847


Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


Research papers

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Marc Bertrand, David Turner, Ian Ash
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Bertrand, Turner and Ash (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation


Research papers

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Authors: Marcello Frattini, Anna Bellido, Joaquin Casino
Company: Netquest
November 10, 2019
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Citation

Frattini, Bellido and Casino (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/machine-learning-and-privacy


Research papers

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019
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Citation

Casseb and Politanski (2019a, November 10). VENTO. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/vento


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/fusion-forward-10840


Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019
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Citation

Ryan, C. (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem-10841


Videos

Winning the lottery!

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Marthe Gruloos, Nicole Huyghe
Company: Boobook
November 10, 2019
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Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/winning-the-lottery--10851