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Winning the lottery!

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Marthe Gruloos, Nicole Huyghe

Abstract:

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.

Marthe Gruloos

Author

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Nicole Huyghe

Author

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Research Papers

Winning the lottery!

Catalogue: Fusion 2019

Authors: Nicole Huyghe, Marthe Gruloos

Company: Boobook

November 10, 2019

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Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/winning-the-lottery-


Research Papers

Developing winning strategies for consumers of all ages

Catalogue: ESOMAR Conference On Age 2005

Authors: Robert Passikoff, Kerry O'Connor

Company: Brand Keys, Inc.

January 30, 2005

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Citation

Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/developing-winning-strategies-for-consumers-of-all-ages


Research Papers

Shifting sands and winning brands

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Dipen Mehta, Ken McDermott

 

November 10, 2002

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Citation

Mehta and McDermott (2002a, November 10). Shifting sands and winning brands. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/shifting-sands-and-winning-brands


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Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/shifting-sands-and-winning-brands