Back

Winning the lottery!

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Marthe Gruloos, Nicole Huyghe

Abstract:

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.

Marthe Gruloos

Author

This is a long description of some author details.

Nicole Huyghe

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Winning the lottery!

Catalogue: Fusion 2019

Authors: Nicole Huyghe, Marthe Gruloos

Company: Boobook

November 10, 2019

×

Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/winning-the-lottery-


Research Papers

Developing winning strategies for consumers of all ages

Catalogue: ESOMAR Conference On Age 2005

Authors: Robert Passikoff, Kerry O'Connor

Company: Brand Keys, Inc.

January 30, 2005

×

Citation

Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/developing-winning-strategies-for-consumers-of-all-ages


Research Papers

Shifting sands and winning brands

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Dipen Mehta, Ken McDermott

 

November 10, 2002

×

Citation

Mehta and McDermott (2002a, November 10). Shifting sands and winning brands. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/shifting-sands-and-winning-brands


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/shifting-sands-and-winning-brands