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Winning the lottery!

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Marthe Gruloos, Nicole Huyghe

Abstract:

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.

Marthe Gruloos

Author

This is a long description of some author details.

Nicole Huyghe

Author

This is a long description of some author details.

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Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/winning-the-lottery--10851