Winning the lottery!

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Boobook

Abstract:

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.

Marthe Gruloos

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Nicole Huyghe

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Research Papers

Winning the lottery!

Catalogue: Fusion 2019

Authors: Nicole Huyghe, Marthe Gruloos

Company: Boobook

November 10, 2019

Research Papers

Research Papers

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