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Can machines be emotional?

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: SKIM

Author: Marcel Slavenburg

Abstract:

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Marcel Slavenburg

Author

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Research Papers

Can machines be emotional?

Catalogue: Fusion 2019

Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond

Company: SKIM

November 10, 2019

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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Research Reports

Qualitative research on Be-Ro/McDouglas development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 3, 1972

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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research Papers

Can pretesting be validated?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: John Downham, Tony Twyman

Company: Unilever

June 15, 1983

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Citation

Downham and Twyman (1983a, June 15). Can pretesting be validated?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-pretesting-be-validated-


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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-pretesting-be-validated-