Abstract:
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
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Research Papers
Can machines be emotional?
Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
Research Reports
Qualitative research on Be-Ro/McDouglas development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 3, 1972
Research Papers
Can pretesting be validated?
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: John Downham, Tony Twyman
Company: Unilever
June 15, 1983
