Resources Library by ANA

Festive Faultlines Powered by Borderless Access

Festivals spark magic but also expose hidden tensions. This session uncovers the emotional turning points that decide whether brands become part of the celebration - or part of the stress.

Catalogue: Congress 2025

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Company: Borderless Access

January 1, 1970

An industry opportunity: AI is our superpower

Join Gonzalo Fuentes, CEO for EMEA at Kantar, to explore how embedded AI is already transforming the insights industry and what that means for the future of brand building. In this session, he will share fresh perspectives on how AI-driven...

Catalogue: Congress 2025

Author: Gonzalo Fuentes

Company: Kantar

January 1, 1970

Inside Africa: Emerging Trends and Future Opportunities

A dynamic panel discussion with leaders from across the continent exploring the trends shaping Africa today and tomorrow. This session will look at Africa as a whole while highlighting regional perspectives, uncovering opportunities for growth and...

Catalogue: Congress 2025

Author:

January 1, 1970

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

Companies: Diageo, IPSOS

January 1, 1970

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024

Authors: Luiza Rossi, Romina Odorico, Tiago Cunha

Companies: Alexandria Group, The Coca-Cola Company

January 1, 1970

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024

Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless

Companies: Sentient Decision Science, Amazon

January 1, 1970

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January 1, 1970

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January 1, 1970