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Mapping Billions of Synthetic Journeys

Date of publication: October 1, 2024

Catalogue: Congress 2024

Company: IPSOS

Abstract:

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Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024

Authors: Jean-Noel Zeh, Francis Moureaux

Company: IPSOS

October 1, 2024

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Citation

Zeh and Moureaux (2024a, October 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys-12622


Research Papers

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-

Can We Trust Synthetic Personas?

Catalogue: LATAM 2025

Author:

 

April 1, 2025

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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas-


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2024a, October 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas-