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Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-long-look-at-advertising-research
Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/non-awareness-and-non-usage
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials
Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/selection-models-for-publicity-campaigns
Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/market-research-in-switzerland
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-method-of-market-segmentation