Market research in Switzerland

Date of publication: June 15, 1965

Author: G. J. Krampf

Abstract:

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the importance of market research is steadily growing. Increasing attention is given to advertising research. The dependence of many Swiss manufacturers on foreign markets also calls for intensified export market research.

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