Resources Library by ANA

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Loek Halraan

April 1, 1995

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Michael J. Thomas, Lionel C. Hall

Company: Nestlé

April 1, 1995

Household-portfolios of micro economic behaviour in post communist societies

This paper is analysing the micro-economic behaviour of households in seven post- Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia. The first chapter of the paper is describing the structure and the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Christian W. Haerpfer, Heinz J. Zeilhofer

April 1, 1995

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

April 1, 1995

Problems connected with studying brand attitudes and brand images in a newly established market (Poland)

The importance of the role and functions of brands in "old" well established markets is widely recognized. Concepts such as brand images, brand personality, or brand profiles have been successfully applied by Western market researchers, in order to...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Barbara Fratczak-Rudnicka

April 1, 1995

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Carla Millar, Stane Saksida, Tit Turnsek

April 1, 1995

The health insurance system

The paper discusses the benefit of the introducing of the health insurance system in the Czech Republic. It explains the role of particular subjects of the system : government, health insurance companies, providers of the health care and clients....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Vojtech Spacil

April 1, 1995

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Anna V. Andreenkova

Company: CESSI- Institute for Comparative Social Research

April 1, 1995

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Kolio Kolev

Company: GfK

April 1, 1995