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Research papers

The radio-tv media mix

The authors recently analyzed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis was to determine the optimal combination of...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Craig T. Gugel, Roberta M. McConochie
April 1, 2001
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Citation

Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/the-radio-tv-media-mix


Research papers

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Robert H. Patchen, Brian Harris-Kojetin
Company: Nielsen
April 1, 2001
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Citation

Patchen and Harris-Kojetin (2001a, April 01). Latest developments on the portable people meter. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/latest-developments-on-the-portable-people-meter


Research papers

Strategic market segmentation

Previous work by Maclennan and Mackenzie indicated that while top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Authors: David Mackenzie, Cathy Clerinx
April 1, 2001
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Citation

Mackenzie and Clerinx (2001a, April 01). Strategic market segmentation. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/strategic-market-segmentation


Magazines

Revue Française du Marketing 2001 (N. 183/184)

L'objectif de ce numéro spécial est donc de confronter des points devue sur les peurs alimentaires issus de champs disciplinaires différents, au travers de quatre thèmes principaux:le débat qui agite les consommateurs français...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2001
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Citation

, A. (2001a, March 01). Revue Française du Marketing 2001 (N. 183/184). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-183-184-


Magazines

Research World (March 2001)

Market research turnover in Latin America totalled US$639 million in 1999 and is set to grow. Here follows an overview of the main factors affecting the industry.

Catalogue: Research World 2001
Author: ESOMAR B.V.
March 1, 2001
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Citation

B.V., E. (2001a, March 01). Research World (March 2001). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/research-world-march-2001-


Research papers

Faster and more effective decision-making through web-based reporting

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when...

Catalogue: ESOMAR Net Effects 2001
Author: Wally Balden
Company: Maritz Research
February 11, 2001
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Citation

Balden, W. (2001a, February 11). Faster and more effective decision-making through web-based reporting. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/faster-and-more-effective-decision-making-through-web-based-reporting


Research papers

Paradata

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001
Author: Andrew Jeavons
February 11, 2001
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Citation

Jeavons, A. (2001a, February 11). Paradata. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/paradata


Research papers

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001
Author: Jamies Cattell
February 11, 2001
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Citation

Cattell, J. (2001a, February 11). The mobile Internet revolution and its implications for research . ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/the-mobile-internet-revolution-and-its-implications-for-research-


Research papers

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001
Authors: Joshua D. Clinton, John S. Lapinski
February 11, 2001
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Citation

Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television