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Faster and more effective decision-making through web-based reporting

Date of publication: February 11, 2001

Catalogue: ESOMAR Net Effects 2001

Company: Maritz Research

Author: Wally Balden

Abstract:

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when developing a site. In addition, this paper explores future enhancements that will allow the user to view actual surveys, listen to audio files, view video responses and provide links to diagnostic and follow-up research.

Wally Balden

Author

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Citation

Balden, W. (2001a, February 11). Faster and more effective decision-making through web-based reporting. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing