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Research papers
A bull in a China shop
The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Kate Shanahan, Trevor Sharot
Company: Nielsen
September 1, 1995
Research papers
Close, but no cigar
The time is early 1989. The Berlin wall is up. The Soviet Union is just what its name implies: a union. 1992 is a soon-to-happen promising event - and Europe is a private club of old-world nations, not an open concept. The client is the toughest...
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Philippe Boutié
September 1, 1995
Research reports
ESOMAR annual market study on market statistics 1994
ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...
Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
Research reports
ICC/ESOMAR international code of marketing and social research practice (Spanish)
This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
Research papers
Does market research really contribute to decision making?
Market research definitely contributes a great deal to certain kinds of decisions but leaves a lot to be desired in certain other kinds of decisions. Unfortunately, the marketing decisions where it does not add too much value are often the more...
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Rama Bijapurkar
September 1, 1995
Research papers
Efficiency of investments into advertising
The present article is the description of applied research, conducted by the Scientific Research Center "V-Ratio" (Moscow) by the order of one of the largest financial companies in Russia. The first chapter of the article gives a brief spetch of the...
Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Oleg L. Chernozub
September 1, 1995
Research papers
A new income tax return form in the Netherlands
he research that is the subject of this paper was conducted to gain insight into the extent to which the new tax return forms for income tax, developed by the Dutch Tax and Customs Administration, lead to an improvement of the way the forms are...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Conny Felius, Ine Klaassen, Jan Smelik, Leo van Doorn
September 1, 1995
Research papers
Travelling so fast, they can't stop for research?
This paper is subdivided into three sections. In the first section, which provides a historical overview of organizational structures through time, the advantages and disadvantages of the various models will be discussed and used to provide an...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Richard L.P. Hugen, Mariette M. Meulman
Company: IPM Research & Advies
September 1, 1995
Research papers
