Abstract:
This Code sets out the basic principles which must guide the actions of those who carry out or use marketing research. Individuals and organizations that subscribe to it must follow not just the letter but also the spirit of these rules.
Date of publication: September 1, 1995
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
Abstract:
This Code sets out the basic principles which must guide the actions of those who carry out or use marketing research. Individuals and organizations that subscribe to it must follow not just the letter but also the spirit of these rules.
This is a long description of some author details.
This is a long description of some author details.
B.V. and B.V. (2017a, December 07). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/icc-esomar-international-code-spanish-
B.V. and B.V. (2016a, December 07). ICC/ESOMAR international code. ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/icc-esomar-international-code
B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (Spanish). ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833