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Birdsell, B. (2024a, August 05). Closing and Awards. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/closing-and-awards-12495


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Jain, D. (2024a, August 05). Turning Fiction. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/turning-fiction


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Garcia and Williams (2024a, August 05). TikTok's Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery-12464
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Gupta, P. (2024a, August 05). Mapping the maze. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/mapping-the-maze
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Gupta, P. (2024a, August 05). Mapping the Maze QA. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/mapping-the-maze-qa


Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024
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Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/transformative-insights-the-journey-from-research-in-sustainable-innovation


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(2024a, August 05). Bouncing Back. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/bouncing-back


Research papers

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers-12437


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Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy