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Research papers
Your Attitude is Not Sustainable!
We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...
Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
Research papers
An Innovative Approach to Employee Experience
This is the story of how Judo Bank changed the way it listens to its people, proving that supporting the well-being and happiness of its people makes for happy shareholders, supporting the old adage ?happy people make productive people?. It all...
Catalogue: Congress 2023
Authors: Garreth Chandler, Laurie Hibbs, Ben Griffiths
September 27, 2023
Research papers
Breaking the Fourth Wall: Future Formats for Effective Advertising
How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...
Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
Research papers
One Size Doesnt Fit All
Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...
Catalogue: Congress 2023
Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder
September 27, 2023
Research papers
Owning Inspiration
Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...
Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
Research papers
ChatGPT, What?s All the Fuss?
In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...
Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
Research papers
Power Up For Change!
Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...
Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023
Research papers
Empathy and its Role in a VUCA Business World
What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...
Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
Research papers
