Abstract:

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense potential of women as consumers. It's a challenge that still plagues countless sectors. Let?s take the news industry: most, if not all of us, consume some type of news. Yet, if you were to look at the gender balance of the majority of global news broadcaster audiences, you?d be forgiven for thinking that only half of us consume international news.