Back

Changing the Internet audience measurement standard

Date of publication: June 20, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

Abstract:

This paper describes a completely new way of measuring Internet audience behavior. By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf patterns of a panel of which thousands of target group variables are already known and furthermore the ability to optimize advertisement exposure electronically.

Peter Callius

Author

This is a long description of some author details.

Anders Lithner

Author

This is a long description of some author details.

Stefan Svanfeldt

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Monitoring Internet audience measurement panels

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Hélène Haering

 

June 12, 2002

×

Citation

Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-


Research Papers

Measurement of the mobile internet audience

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Laurent Battais

Company: Mediametrie

October 21, 2010

×

Citation

Battais, L. (2010a, October 21). Measurement of the mobile internet audience. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measurement-of-the-mobile-internet-audience


Research Papers

Defining the gold standard for user centric global online audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Richard W. Goosey

 

June 20, 2003

×

Citation

Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/defining-the-gold-standard-for-user-centric-global-online-audience-measurement


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/defining-the-gold-standard-for-user-centric-global-online-audience-measurement