Back

Defining the gold standard for user centric global online audience measurement

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Richard W. Goosey

Abstract:

This paper addresses the definition of 'Gold Standard' for a very specific research field - user centric audience measurement, and in particular the sampling methodology for audience measurement.

Richard W. Goosey

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Site-centric measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

×

Citation

Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/site-centric-measurement-


Research Papers

Changing the Internet audience measurement standard

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

 

June 20, 2005

×

Citation

Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard


Research Papers

Panel-centric hybrid measurement

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

×

Citation

Pellegrini, P. A. (2009a, May 07). Panel-centric hybrid measurement. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement