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Defining the gold standard for user centric global online audience measurement

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Richard W. Goosey

Abstract:

This paper addresses the definition of 'Gold Standard' for a very specific research field - user centric audience measurement, and in particular the sampling methodology for audience measurement.

Richard W. Goosey

Author

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Site-centric measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

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Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved May 14, 2025, from


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Changing the Internet audience measurement standard

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

 

June 20, 2005

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Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard


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Panel-centric hybrid measurement

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

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Pellegrini, P. A. (2009a, May 07). Panel-centric hybrid measurement. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement


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Citation

Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement