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Defining the gold standard for user centric global online audience measurement

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Richard W. Goosey

Abstract:

This paper addresses the definition of 'Gold Standard' for a very specific research field - user centric audience measurement, and in particular the sampling methodology for audience measurement.

Richard W. Goosey

Author

This is a long description of some author details.

Research Papers

Advanced techniques in panel and server data integration

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Richard W. Goosey

Company: Nielsen

June 20, 2005

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Citation

Goosey, R. W. (2005a, June 20). Advanced techniques in panel and server data integration. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/advanced-techniques-in-panel-and-server-data-integration


Research Papers

User-centric Internet measurement and its role in media planning

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Fred O'Connell

Company: Nielsen

June 12, 2002

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Citation

O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning


Research Papers

Integrating Internet site audience measurement into media planning and buying

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: James H. Collins, Manish Bhatia

Company: Nielsen

June 1, 2001

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Citation

Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-


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Citation

Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-