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Measurement of the mobile internet audience

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Company: Mediametrie

Author: Laurent Battais

Abstract:

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for instantaneous searches for information, recreational activities and communications has been an incentive for developing new content offers especially suited for the mobile screen. The Telephony and Mobile Services Survey conducted by telephone with 11,500 individuals representative of a population aged 11 years and over, permits measurement of the rapid expansion of mobinautes in France.

Laurent Battais

Author

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Citation

Battais, L. (2010a, October 21). Measurement of the mobile internet audience. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-