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Creating the Beauty Insights that Move Africa

Date of publication: September 28, 2023

Catalogue: Congress 2023

Authors: Kambe Mwaba, Christine Laurenssen

Abstract:

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited understanding of the unique beauty needs of African consumers. 

Kambe Mwaba

Author

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Christine Laurenssen

Author

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Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved April 27, 2024, from


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