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Creating the Beauty Insights that Move Africa

Date of publication: September 28, 2023

Catalogue: Congress 2023

Companies: L'Oréal, Mobile Digital Insights

Authors: Kambe Mwaba, Christine Laurenssen

Abstract:

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited understanding of the unique beauty needs of African consumers. 

Kambe Mwaba

Author

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Christine Laurenssen

Author

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Research Papers

Creating the Beauty Insights that Move Africa

Catalogue: Congress 2023

Authors: Kambe Mwaba, Christine Laurenssen

 

September 28, 2023

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Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa


Webinars

New Normal, New Beauty

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

November 8, 2021

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Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


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Co-creating insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Andrew Needham, Philip McNaughton

Company: Face

February 11, 2009

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Needham and McNaughton (2009a, February 11). Co-creating insights. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/co-creating-insights


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Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/co-creating-insights