Abstract:

This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind of elements/design can help the emotion triggers and engagements. With clear understanding of the audience's response and comprehensive feedbacks, DARC hoped to provide constructive recommendations to the production center to make the rest of the episodes more engaging and popular.