Powerfully passive

Date of publication: June 15, 2015

Company: GfK Group

Abstract:

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and traditional approaches. We'll also demonstrate the relationship between EMO Scan rating data and the actual TRP rating, minute by minute, and for different components in the program, and then demonstrate the capability of EMO Scan to partially predict the likelihood of TV programmes' success in real life.

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