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Passive audience measurement

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lee Weinblatt

Abstract:

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How close are we? How much further do we have to go?

Lee Weinblatt

Author

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Research Papers

Will the public ever accept a truly portable passive meter?

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Lee Weinblatt, Avery Gibson

 

June 16, 2003

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Citation

Weinblatt and Gibson (2003a, June 16). Will the public ever accept a truly portable passive meter? . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/will-the-public-ever-accept-a-truly-portable-passive-meter-


Research Papers

The potential for broadcast audio signal codes

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Lee Weinblatt, Avery Gibson

 

June 15, 1996

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Citation

Weinblatt and Gibson (1996a, June 15). The potential for broadcast audio signal codes. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-potential-for-broadcast-audio-signal-codes


Research Papers

The multimedia wearable passive meter

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lee Weinblatt

 

May 1, 1994

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Citation

Weinblatt, L. (1994a, May 01). The multimedia wearable passive meter. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-multimedia-wearable-passive-meter


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Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-multimedia-wearable-passive-meter