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Passive audience measurement

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lee Weinblatt

Abstract:

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How close are we? How much further do we have to go?

Lee Weinblatt

Author

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Research Papers

TV audience measurement around the world

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bill Harvey, Ken Purdye

 

May 1, 1994

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Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world


Research Papers

Progress toward passive measurement of print

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Roberta M. McConochie, Jane Bailey

 

June 15, 2004

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McConochie and Bailey (2004a, June 15). Progress toward passive measurement of print. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/progress-toward-passive-measurement-of-print


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Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

June 18, 2004

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Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing


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Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing