Abstract:
Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How close are we? How much further do we have to go?
Research Papers
Will the public ever accept a truly portable passive meter?
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Lee Weinblatt, Avery Gibson
 
June 16, 2003
Research Papers
The potential for broadcast audio signal codes
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
 
June 15, 1996
Research Papers
The multimedia wearable passive meter
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lee Weinblatt
 
May 1, 1994
