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Passive audience measurement

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lee Weinblatt

Abstract:

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How close are we? How much further do we have to go?

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