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Qualitative readership research

Date of publication: June 15, 1980

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Liliana Denon

Abstract:

The term ‘qualitative’ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Liliana Denon

Author

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Research Papers

The use of panels in readership research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Roger Beeson, Dick Dodson, James Rothman

 

June 15, 1986

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Citation

Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research


Research Papers

Readership diary panels

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

 

June 15, 1980

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Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/readership-diary-panels


Research Papers

Readership surveys in business markets

Catalogue: Seminar 1986: New Developments In Media Research

Author: Erhard Meier

 

June 15, 1986

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Citation

Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets


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Citation

Denon, L. (1980a, June 15). Qualitative readership research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets