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Readership diary panels

Date of publication: June 15, 1980

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

Abstract:

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a diary. A ‘readership diary panel’ is a study in which information about all reading of a selected list or class of publications is collected from each participant over a period of time by means of a diary.

James Rothman

Author

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Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/readership-diary-panels