Back

Readership diary panels

Date of publication: June 15, 1980

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

Abstract:

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a diary. A ‘readership diary panel’ is a study in which information about all reading of a selected list or class of publications is collected from each participant over a period of time by means of a diary.

James Rothman

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/readership-diary-panels