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Qualitative research into Lotus Bathrooms

Date of publication: October 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Lotus Bathrooms are considering the introduction of five completely new and unique bathroom suite colours in the United Kingdom. Lotus Bathrooms wished to test the five new colour variants. The objective of the research was: to evaluate in the light of consumer responses the appeal, impact, attractions and distractions (if any) amongst consumers of the three colours. 

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-on-bathroom-products