Abstract:
As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent that there was little information available on consumers' views of sports cars. Accordingly, qualitative research was required in order to explore consumers' definitions and perceptions in this area to find out their needs and to act as an input to the development of a comprehensive long-term marketing plan.
This could also be of interest:
Research Reports
Qualitative research into the Dolomite range
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Reports
Qualitative research into Toyota advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1977
Research Papers
Sports coverage in daily newspapers
Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Iain McLellan
 
November 25, 1987
