Qualitative research into sports cars

Date of publication: January 1, 1978


As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent that there was little information available on consumers' views of sports cars. Accordingly, qualitative research was required in order to explore consumers' definitions and perceptions in this area to find out their needs and to act as an input to the development of a comprehensive long-term marketing plan. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Papers

  • PDF