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Remarks suggested by the papers on advertising research

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Jean Arachtingi

Abstract:

I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some of the points that were made as a platform for some personal ideas I have, with regard to the whole field of Advertising Research.

Jean Arachtingi

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Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

 

June 15, 1974

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Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved April 27, 2024, from


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Comments on papers: Session I

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: K. W. Aspinall

Company: GSK

May 1, 1968

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Comments on the papers by Mrs. Edwards and Mr. Thompson

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Volker Just

 

May 3, 1971

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Just, V. (1971a, May 03). Comments on the papers by Mrs. Edwards and Mr. Thompson . ANA - ESOMAR. Retrieved April 27, 2024, from


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-papers-by-mrs-edwards-and-mr-thompson-