Back

Marginal remarks on the situation of editorial research in 1974

Date of publication: June 15, 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

Abstract:

Closing remarks of the seminar: Editorial Research In The Publishing Industry (1974).

Otmar Ernst

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The point of view of management towards market research in general and editorial research in particular

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

 

June 15, 1974

×

Citation

Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular


Research Papers

Editorial research in preparing a decision on the merger of two weeklies

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Robert Gijs

 

June 15, 1974

×

Citation

Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies


Research Papers

Measuring editorial style in women's magazines

Catalogue: Seminar 1993: Competition In Publishing

Authors: Lutz Erbring, Eva Schabedoth

 

June 15, 1993

×

Citation

Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines