Abstract:
We were glad to be able to discuss with the Hungarian members about market research in Hungary. So we were told that for instance even middle and long run planning is done by the Ministry of Wealth. The medical consumption per capita in Hungary is about US $ 12 a year. And over 90% of the population are members of Social Security.
This could also be of interest:
Research Papers
Comments on the paper by Mr. Assael and Mr. Conran
Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: S. B. Gibbs
 
February 1, 1975
Research Papers
Comments on the paper by Mr. Wren and Mr. Taylor
Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
 
May 3, 1971
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