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Sampling businessmen

Date of publication: May 1, 1981

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

Abstract:

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large" minority audience within the total population.

Erhard Meier

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Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


Research Papers

Sampling large business and industrial universes

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

 

June 15, 1976

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Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


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Sampling

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

 

September 1, 1998

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Collins, M. A. (1998a, September 01). Sampling. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sampling-5346


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Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sampling-5346