Sampling large business and industrial universes
This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of businessmen, defined as the 27% of all adults with significant managerial responsibility employed in organisations above a certain size. It is therefore suitable for all types of industrial and business study where the universe to be described is large, amounting to at least 17% of all adults, and is dominated by individuals of high social grade.
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