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Sampling large business and industrial universes

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

Abstract:

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of businessmen, defined as the 27% of all adults with significant managerial responsibility employed in organisations above a certain size. It is therefore suitable for all types of industrial and business study where the universe to be described is large, amounting to at least 17% of all adults, and is dominated by individuals of high social grade.

JWP Cornish

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Dawn Mitchell

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Research Papers

Industrial sampling

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

 

May 1, 1981

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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/industrial-sampling-


Research Papers

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Bryan E. Atkin, Tore Moritz Larsen

 

May 1, 1981

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Citation

Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/problems-of-sampling-interviewing-and-grossing-procedures-for-large-scale-representative-surveys-in-industrial-markets


Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems