Back

Sampling

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

Abstract:

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only introduced, with recommendations for more detailed reading.

Martin Alan Collins

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Industrial sampling

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

 

May 1, 1981

×

Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/industrial-sampling-


Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

×

Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


Research Papers

Sampling businessmen

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

 

May 1, 1981

×

Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sampling-businessmen


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Collins, M. A. (1998a, September 01). Sampling. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/sampling-businessmen