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Sampling

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

Abstract:

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only introduced, with recommendations for more detailed reading.

Martin Alan Collins

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Research Papers

Industrial sampling

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

 

May 1, 1981

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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-sampling-


Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


Research Papers

Sampling

Catalogue: Consumer Market Research Handbook

Author: Martin Alan Collins

 

August 1, 1986

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Citation

Collins, M. A. (1986a, August 01). Sampling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-2879


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Citation

Collins, M. A. (1998a, September 01). Sampling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-2879