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Strategy

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

ESOMAR B.V.

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From scenarios to strategy

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Leemhuis, J. P. (1983a, June 15). From scenarios to strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-scenarios-to-strategy