Abstract:
Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This has meant that Ford has had to wrestle with the dual market nature of the Canadian automobile industry in very practical terms. The following paper discusses how Ford has approached a marketing strategy within Canada and Quebec. While this approach has involved both organisational development and informed market practices, it is the latter which will be the primary focus of this paper.
Research Papers
Language, the press and political attitudes
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
 
August 1, 1975
Research Papers
Measuring the television habits of ethnic minorities
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Owen Charlebois, Jim Matsui, Ken Purdye
 
May 1, 1994
